LOS ANGELES -- A woman in a skimpy bikini sashays next to a swimming pool. Tongues roll, onlookers gawk, and music blares.
The camera zooms slowly toward her jiggling chest as a message spreads across the screen: "You know / you like them / Now it's time / to save the boobs."
No, the video isn't a beer commercial. It's a public-service announcement for the annual Boobyball party in Toronto to benefit the charity Rethink Breast Cancer.
And it has gone viral, with 350,000-plus hits on YouTube.
The approach marks just one of the edgier promotions aimed at younger women during National Breast Cancer Awareness Month.
Are not targeted at young women. No, I don't care if it's for an event that was originally intended to make a breast cancer victim "feel better." No, it doesn't matter that you're selling t-shirts to women. It's pretty clear the message's intended target is not, in fact, women.
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If you ever wanted to know to whom women's breasts really belong . . .
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