And this where Shirkly's article bugs me: while he's right in seeing present circumstances for what they are, he ends the article the way many of these articles tend to, with the realization that the medium for journalists has to be replaced and "who knows what will replace it, only time and innovation will tell!"
Good point, although I think some of Whittall's following examples are better than others. Let's also cross-reference Whittall's piece with an Advertising Age article from yesterday (much love to Deplorable Twaddle) talking about life for newspapers after they go online.
A small but growing group of publishers are navigating lives after what once seemed like death: the end of their long-running print editions. And the hardest decision for most -- whether and when to stop the presses -- now looks in retrospect like perhaps the simplest.
To condense - a lot of costs were cut, niches buttressed and enforced, and revenues didn't drop catastrophically.
Anyway, back to Whittall for one final thought to close this post:
. . . who in their right mind wouldn't want to write about soccer for the Big Paper (on-line or no), or a magazine, or a book? Don't most soccer bloggers secretly consider a career writing for a major news organization with all its resources, access, accreditation and living-ish wages, the ultimate endgame for their online endeavours?
As for Fake Sigi, I love the editorial independence that what I'm doing allows. And hey, maybe you'll even see me launch a business model before the end of the year. As I'm fond of saying, who knows?
Fake Sigi out.
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