Washington Freedom's Newsprint ad Fail

This is another post that's been kicking around in my RSS reader for about a month. Via Are You On The Ball. Great idea, poor execution. The pdf ad looks like it was designed by an intern. What makes it even more shocking is how slick (if sometimes misguided) WPS marketing efforts have been so far. To be fair it looks marginally better on the web, but couldn't they have stylized the list a little bit more?